Driving Growth: Overcoming the Cashflow Catch-22

In this episode of The Cashflow Factor, host Dawn Porthouse tackles the challenge of managing cash flow during periods of rapid business growth. Dawn outlines the common problem small business owners face where increased sales come with upfront costs, creating a cash flow gap. She introduces three key pillars for balancing scalability and cash management: accurate cash flow forecasting, strengthening liquidity, and careful debt management. The episode also features a case study of Outdoor Escape, a company that successfully managed its cash flow to support rapid expansion. Listeners will gain actionable strategies to ensure their business growth is sustainable and financially healthy.